Achieving 1400% ROAS in the First 2 Months
Welcome to our latest customer success story, showcasing the astounding results we achieved for an Israel-based business targeting customers in the U.S. This business initially approached us seeking expert assistance to overcome several hurdles that were obstructing their digital marketing growth.
Introducing the subject of our case study, Harry Rubenstein. An experienced pastry chef, culinary guide, and avid connoisseur of outdoor markets, Harry has spent the last 20 years delving into the nuances of Israel’s marketplace cuisine. His self-proclaimed expertise in Jewish baked goods, both sweet and savory, has played a key role in the food tours he offers.
In this case study, we will unravel how we leveraged digital marketing strategies to amplify Harry’s unique expertise and passion, transforming his business reach and ROI. Read on to learn how we addressed the challenges, implemented solutions, and garnered substantial results for Harry’s enterprise.
Overcoming Challenges
Upon a thorough audit, we discovered critical gaps in their marketing strategy, which were causing prospective clients to turn away. The landing page suffered from various UX/UI issues, making navigation and conversion difficult for the visitors. Furthermore, the digital advertising was unstructured and lacked a clear strategic direction, with missing conversion tracking and a weak understanding of customer behavior.
Implementing Solutions
Addressing these issues, we adopted a multi-pronged strategy. We redesigned the landing page following the latest UX/UI guidelines to create a more user-friendly and attractive environment for potential customers. This was coupled with a comprehensive PPC strategy and the launch of two competitive ad campaigns, specifically targeting high-intent customers and rival audiences.
Furthermore, we set up conversion tracking and Google Analytics 4 to measure and understand user behavior, ad effectiveness, and website performance. We also performed extensive testing of different bidding strategies, ads, and account structures, with the goal of enhancing engagement and ROAS.
Delivering Results
The outcomes of this tailored, strategic approach were remarkable. Within just two months, we managed to achieve a Return on Ad Spend (ROAS) of over 1400% on lead generation. The landing page conversion rate rose to a significant 6.5%, while the Click Through Rate (CTR) soared to 16.5% on the best Ad Groups, with an impressive 10% across the entire account. The keyword quality score averaged a near-perfect 9.
*for the months of December 2022 till February 2023
The Journey Ahead
While these initial results have been incredibly promising, our journey with this client is far from over. We continue to monitor, test, and refine our strategies to drive further improvements and scale new heights of success. We are excited about the potential for more groundbreaking achievements in the months to come. Stay tuned to witness the transformation of this client's digital marketing journey and learn how we can help your business overcome its unique challenges and achieve similar extraordinary results.
Why Choose Us: The Benefits of Partnering with Our Agency
Expertise in Tailored Strategies
Our digital advertising company crafts bespoke strategies that are uniquely designed to meet the specific needs and goals of your business, ensuring optimal results and high returns on investment
Advanced Data Analysis Strategies
We utilize cutting-edge data analysis techniques to understand your target audience better, enabling us to create highly effective and engaging advertising campaigns that yield significant results
Experience Across Industries
Our diverse portfolio demonstrates our ability to navigate and succeed in various industries. This experience equips us with the know-how to tackle unique challenges and harness opportunities within your specific sector
Superior Return on Investment
As evidenced by our work with clients like Tygverket, our company consistently delivers superior return on ad spend (ROAS) numbers, meaning you get more value for every dollar spent on advertising campaigns with us
