Tygverket's 838% ROAS Breakthrough: Skyrocketing Sales with a Data-Driven Automatic Google Ads Strategy
Tygverket’s primary goals were to raise brand awareness, attract new customers, and boost online sales, all while maintaining a strong return on ad spend (ROAS).
Tygverket, a leading Swedish retailer of sewing fabrics, clothing materials, and other craft supplies, faced a challenge in today’s competitive marketplace: increasing online visibility and driving sales growth.
They partnered with our digital advertising company to develop and execute a Google Ads strategy to achieve these objectives.
We devised a comprehensive Google Ads strategy for Tygverket, focusing on targeting the right audience with compelling ad creatives and utilizing various campaign types, such as Responsive Search, Dynamic Search, Performance Max, and Manual Shopping.
In total 6 campaigns were deployed consisting of over 10 theme based ad groups, and 17 hand-crafted Ads.
Results
After just two months, Tygverket's Google Ads campaigns yielded exceptional results, with an overall ROAS of 838%. Some campaigns even reached an astonishing ROAS of 2932%*. The click-through rate (CTR) for Tygverket's search campaigns was equally impressive. Non-branded search campaigns achieved a CTR of 7.33%, surpassing the industry benchmark of 3-5%**. Meanwhile, the branded search campaigns boasted a phenomenal CTR of 40.6%, which is significantly higher than the typical 15-25% seen in the industry**.
*for the month of April 2023
**average e-commerce industry estimates of 2021
Benchmarking Our Results
Non branded ads
Depicted in this graph is the significant performance of our non-branded search campaigns for Tygverket. The campaigns achieved an impressive Click Through Rate (CTR) of 7.33%, markedly surpassing the industry benchmark range of 3-5%. This demonstrates the effectiveness of our tailored advertising strategy, ensuring Tygverket's visibility not only meets, but exceeds industry standards
Branded ads
This graph illustrates the outstanding performance of our branded search campaigns for Tygverket, boasting an exceptional Click Through Rate (CTR) of 40.6%. This achievement greatly surpasses the industry's typical CTR range of 15-25%, underlining the substantial success of our targeted approach. Through our strategic ad campaign, Tygverket was able to outpace industry norms and garner a significantly higher level of engagement.
ROAS
The graph before you showcases the extraordinary return on ad spend (ROAS) achieved through our Google Ads campaigns for Tygverket. The overall ROAS stands at an incredible 838%, demonstrating the substantial profitability of our digital marketing efforts. Notably, certain campaigns have even soared to reach an astonishing ROAS of 2932%, further highlighting the exceptional success and efficiency of our targeted advertising strategy.
Why Choose Us: The Benefits of Partnering with Our Agency
Expertise in Tailored Strategies
Our digital advertising company crafts bespoke strategies that are uniquely designed to meet the specific needs and goals of your business, ensuring optimal results and high returns on investment
Advanced Data Analysis Strategies
We utilize cutting-edge data analysis techniques to understand your target audience better, enabling us to create highly effective and engaging advertising campaigns that yield significant results
Experience Across Industries
Our diverse portfolio demonstrates our ability to navigate and succeed in various industries. This experience equips us with the know-how to tackle unique challenges and harness opportunities within your specific sector
Superior Return on Investment
As evidenced by our work with clients like Tygverket, our company consistently delivers superior return on ad spend (ROAS) numbers, meaning you get more value for every dollar spent on advertising campaigns with us
